Video is now in our opinion the number 1 way to improve your digital marketing. It ticks so many boxes in terms of SEO benefit, social media engagement and conveying the message. However, it comes with challenges too, affordability being number one followed quickly by time and skill/knowledge.
To turn those challenges into opportunities we have finally put together a course that allows you to use your iPhone or iPad to produce high quality videos for your business. We do this by following some rules, using some amazing apps and by controlling variables like light and sound that might otherwise ruin a great video. The course also covers how to distribute the video effectively and get the most from it on social media.
The idea behind it is to provide a cost effective solution for most businesses to start to produce their own videos. Of course, there will always be limitations to using smartphones and tablets, but in 6 out of 10 situations the quality is excellent and the downsides are outweighed by the ROI and the ability to edit and distribute it quickly.
Over the next few months we will be sharing some tips and things we've learnt to help our business succeed with video but in the meantime please take a look at the details of the video marketing course.
Rob Court - Mogi Marketing