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  • The Do's and Don'ts of running a competition on Facebook

New 'leaked' National Trust advert - total genius!

28/2/2014

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Real or a beautiful PR stunt? Either way we love it!

The National Trust has apparently made a promotional video that is nothing like your traditional image of them and might just be our favourite video of the year.

The use of the hashtag at the end #ExpectTheUnexpected suggests that this may have been an 'orchestrated' leaked video but who cares, it gets the message across of:

GET OUT MORE!

UPDATE!

National Trust have tweeted us denying they made it...

@MogiMarketing: We can't take the credit for the ad, but we hope it made you want to enjoy a cup of tea, tea, tea with us?

— National Trust (@nationaltrust) February 28, 2014

Anyway... here's the video:

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Deciding on whether to run competition on your Timeline or via a Facebook app? 13 things you should do!

26/2/2014

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If you're thinking about running a competition or promotion on your businesses Facebook page take a look at our essential list of Do's and Don'ts for running a Facebook social media competition. There are some tips for getting the most from it and also some Facebook rules many people don't obey that could get your Facebook page shut down.

Read the full list here: 13 things your should do in a Facebook competition and 6 you shouldn't!
Deciding whether to run a timeline or Facebook app contest or promotion? 13 things you should do.
Deciding whether to run a timeline or Facebook app contest or promotion? 13 things you should do!
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We love South Wales Mountain Biking - a Case Study

18/2/2014

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Our latest case study on the social media and general digital marketing we've been doing for one of out clients is now live here: Cognation MTB marketing Case Study.

Case studies are the best way we know to share what we do and the cognation project really shows what can be achieved.

We've been working with the Cognation for several years now and have found it immensely rewarding and lots of fun too as who doesn't want to go mountain biking as part of their job?

As well as the fun, we've delivered serious online marketing results. Take a look at the full case study to see what we mean.
graph of cognation facebook insights show a big increase in page likes
This image shows the Facebook Likes for Cognation through advertising and Facebook Competition Apps
Video was a key part of the marketing strategy and contributed a lot to raising awareness of Cognation. We also used it to our advantage to increase Facebook Page likes via a Facebook app.
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    About

    This is the blog of the Digital Marketing Agency; Mogi Marketing.

    Based in Leicester, these are our thoughts on anything and everything to do with digital and social media marketing.

    The blog is written by Robert Court. You can connect with him via his Linkedin page:

    View my profile on LinkedIn

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