The results have been the following:

• Facebook Likes up over 185%
• Twitter followers up over 124%
• Email newsletter subscribers up by over 700 from 0
• An increase in local and national brand awareness
• Overall social media media marketing brand awareness up by 120%
• Month on month increase in website visitors of 164%

Design of fliers to help promote the beers of the brewery and also to encourage competition entries via a Facebook competition app. The fliers are suitable to be reused at a number of different events (such as beer festivals and markets) and also in restaurants and off licences. These have had a very positive effect in increasing Facebook Page likes and also email newsletter subscribers.

Below you can see one of the Facebook posts from the brewery's page relating to a mention within an article on an online newspaper. We made sure that we shared and promoted this as much as possible.

Here you can see the Twitter analytics on a single tweet sent out relating to their TV interview on BBC news around the use of real oysters in their stout. This was fantastic PR that required us to maximise value by using social media to share the online version of the video:

Below you can see an example of the type of newsletter we've been sending for the micro brewery. The open rates have averaged 25% and 4.9% of people have clicked on the links within the email.

The monthly giveaway of beer (plus other prizes) has given the marketing a huge push with an increase in Facebook likes and page interaction and has helped build the email newsletter list. To see the latest competition and to enter click here: Mumbles Brewery Facebook Giveaway App

Here you can see videos Mogi Marketing has produced for the Recruitment Company TalkHR and then uploaded them to their Facebook Page, the style is simple but engaging. It's not too long and is normally used in conjunction with Facebook Advertising to get the maximum views (in this case the job role was filled immediately so advertising wasn't required!). You'll notice that at the end of each video there is a link to the job role specifics too.

There is evidence that Facebook will be placing more and more importance on video in terms of the content it displays in the Facebook News Feed so now is the right time to produce and upload more video content.

We were also commissioned to record video of a regular networking event the recruitment company holds. This particular event featured a talk by Manjula Bray, on psychometric recruitment and also one on performance management by masters student and TalkHR employee, Laura Carpenter. The videos were uploaded to YouTUbe and tagged correctly to improve SEO for TalkHR.

The marketing objective behind producing these videos is to increase search engine traffic and promote the regular networking events. In addition it creates a high quality image of the recruitment consultants as 'thought leaders' in their field.

Mogi Marketing also produced a custom Facebook CV collecting application for TalkHR. This unique campaign used the Facebook developer platform to build additional functionality into the client's Facebook page to help collect CVs for specific job roles.
We also incentivised uploadding CVs by giving away an iPad. The app allowed following:

• Collecting CVs for 6 specific roles
• Increasing the 'likes' of their Facebook page
• Offering a share functionality once people had uploaded their CV to post to their personal timeline (optional)
• CVs exported automatically to the client's Dropbox folder
• Optional ability of the CVs to go to specific email addresses depending on which role the user selects (useful for HR Consultancies with multiple offices)

To find out more about this Facebook App click the image below or click here for more general information on what Facebook Apps can do.