Cardiff not on Linkedin Advertising nor any other Welsh town or city!

Businesses in Wales thinking about using Linkedin Advertising may be in for a bit of a surprise...

We recently found out that despite having a population of 346,000 people you are unable to target Cardiff business people directly using Linkedin ads! When I asked Linkedin why this was they said:

Unfortunately, at this time not all the cities in UK are available as targeting locations. This is normally because the number of LinkedIn members in those cities won't let advertisers use any targeting option and get the most out of LinkedIn Ads

I find this amazing as every business person I know in Cardiff and Wales is on Linkedin so I would have thought that as a percentage of the population it would be the same as any other city in the UK. If that wasn't enough, Cambridge is on there and they have a population of 122,000. Seems a bit odd we think!

A screenshot of Linkedin's advertising tool showing there are no Welsh cities in the list.

So what options do you have if you still want to use Linkedin Ads?

The answer is not a lot if you want to target by geographical area. The only solution is to target the entire UK and then add the city or town or some other geographical word to your adverts. However, common sense says that this could be wasteful of the advertising budget if your business is only looking for business in a specific area. Linkedin had only this suggestion:

You may want to try creating several Ad variation within one campaign targeting UK and calling for example Swansea out in the ad text

How have other Welsh businesses got on?

Are you based in Wales or want to target Welsh businesses with advertising? Have you used Linkedin Advertising and found a better way? Let us know if so by commenting below!