​A little over a month ago we got the green light from Visit Wales to organise an idea that was hatched at Junction 33 services on the M4!
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The rough plan was to send 2 vloggers (video bloggers) on an epic tour of Wales doing adventurous outdoor activities to coincide with Visit Wales' Great Weekend of Adventure, 2/3rd April 2016.

​The vloggers are Kinging-It, Craig and Aimee from Barry have had millions of views of their YouTube and Facebook videos. They made the perfect fit to show off the adventure paradise that is Wales in a unique and fun style that makes anything interesting.

​Well it has now stopped being an idea and become a reality...

On the 1 - 3rd of April the vloggers will travel nearly 500 miles and complete seven activities in under 80 hours including:

• Foraging and cooking breakfast on Ogmore beach - Vale of Glamorgan
• A sand dune adventure - Bridgend
• Kite Buggy Boarding – Swansea
• Whitewater Kayaking - Carmarthenshire
• Coasteering  - Ceredigion
• Cycling a tandem bicycle down the mountains of Snowdonia
• Climbing in the Brecon Beacons

 
It's fair to say that after all that they're going to be exhausted even with that in mind though a little part of me wishes I was doing it all too! 
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We hope that this shows off Wales in a fantastic light to as many people as possible.

You can read a press release here: ADVENTURERS ON EPIC TOUR AROUND WALES IN 80 HOURS

This has taken a lot of planning as to fund it we had to get support from not only Visit Wales but also 7 other local authorities! Then as the funding came in we also had to organise the activities balancing what shows off Wales as a region and also what can be done in a short space of time (1-2hrs max per activity) and also close to a road so they could quickly move on to the next activity.

So far we have had 2 press releases featured about the project and ITV Wales will be joining us with a reporter and TV crew for the first three activities. Watch the news clip at 6pm on Friday 1st of April.

This PR wouldn't have happened without support from Orchard and they have coordinated 2 of the activities / regions which has really helped. This is a company we've worked in partnership with many times most recently on the Glamorgan Heritage Coast and Countryside - Family Adventure campaign.

On Wednesday 6th of April the full adventure will be uploaded to the Kinging-It YouTube channel.

A marketing company is a 50% about promoting what exists already as a product and 50% about delivering a fresh set of ideas to capture attention - Proud to say this project sums that up nicely.

We'll update you on the results of the weekend in terms of social media interaction and video views as soon as we have them. In the meantime look out for the posts by searching for #FindYourEpic and 'Kingingit' on social media.

Rob Court - Mogi Marketing

Here you can see videos Mogi Marketing has produced for the Recruitment Company TalkHR and then uploaded them to their Facebook Page, the style is simple but engaging. It's not too long and is normally used in conjunction with Facebook Advertising to get the maximum views (in this case the job role was filled immediately so advertising wasn't required!). You'll notice that at the end of each video there is a link to the job role specifics too.

There is evidence that Facebook will be placing more and more importance on video in terms of the content it displays in the Facebook News Feed so now is the right time to produce and upload more video content.

We were also commissioned to record video of a regular networking event the recruitment company holds. This particular event featured a talk by Manjula Bray, on psychometric recruitment and also one on performance management by masters student and TalkHR employee, Laura Carpenter. The videos were uploaded to YouTUbe and tagged correctly to improve SEO for TalkHR.

The marketing objective behind producing these videos is to increase search engine traffic and promote the regular networking events. In addition it creates a high quality image of the recruitment consultants as 'thought leaders' in their field.

Mogi Marketing also produced a custom Facebook CV collecting application for TalkHR. This unique campaign used the Facebook developer platform to build additional functionality into the client's Facebook page to help collect CVs for specific job roles.
We also incentivised uploadding CVs by giving away an iPad. The app allowed following:

• Collecting CVs for 6 specific roles
• Increasing the 'likes' of their Facebook page
• Offering a share functionality once people had uploaded their CV to post to their personal timeline (optional)
• CVs exported automatically to the client's Dropbox folder
• Optional ability of the CVs to go to specific email addresses depending on which role the user selects (useful for HR Consultancies with multiple offices)

To find out more about this Facebook App click the image below or click here for more general information on what Facebook Apps can do.

Our latest case study on the social media and general digital marketing we've been doing for one of out clients is now live here: Cognation MTB marketing Case Study.

Case studies are the best way we know to share what we do and the cognation project really shows what can be achieved.

We've been working with the Cognation for several years now and have found it immensely rewarding and lots of fun too as who doesn't want to go mountain biking as part of their job?

As well as the fun, we've delivered serious online marketing results. Take a look at the full case study to see what we mean.

Video was a key part of the marketing strategy and contributed a lot to raising awareness of Cognation. We also used it to our advantage to increase Facebook Page likes via a Facebook app.

In our latest work for mountain biking trails client 'Cognation' we recently recognised an opportunity to help them improve their search engine optimisation (SEO) and also simultaneously create some great content for their social media sites.

The project involved creating a web page with a video, a blog linking to the page and then sharing all the content via social media sites like Facebook, Twitter and Google plus.

To do this we sourced content from a number of sources including interviewing people and ensuring that a mixture of media (video, pictures etc) was used for maximum human and search engine engagement.

The result:

• Within one day the blog was ranking top on Google for the search terms 'History of MTB in Wales' and 'Mountain biking history Wales
  
• Higher than average number of shares and likes on Facebook
• 14 retweets within 17 hours of publishing
• Increased awareness of the latest mountain biking trails due to be launched

Take a look at the content for yourself here:

This is a great example of blogging for search engine success and using great content as the key to great social media marketing.

In our latest work with our client Aquapac they have teamed up with outdoor headgear company Buff USA to give away a load of great outdoor adventure gear.

From a marketing perspective, the app does the following:

• Captures 'Likes'
• Promotes the brands
• Captures email and other contact info
• Encourages viral sharing
• Provides quality content for regular sharing on social media sites and generating conversations and post likes

You can take a look at this Facebook competition app at the following URL whilst the competition is live:http://a.pgtb.me/6L7dD4

Find out more about our Facebook Marketing and Facebook Competitions