The results have been the following:

• Facebook Likes up over 185%
• Twitter followers up over 124%
• Email newsletter subscribers up by over 700 from 0
• An increase in local and national brand awareness
• Overall social media media marketing brand awareness up by 120%
• Month on month increase in website visitors of 164%

Design of fliers to help promote the beers of the brewery and also to encourage competition entries via a Facebook competition app. The fliers are suitable to be reused at a number of different events (such as beer festivals and markets) and also in restaurants and off licences. These have had a very positive effect in increasing Facebook Page likes and also email newsletter subscribers.

Below you can see one of the Facebook posts from the brewery's page relating to a mention within an article on an online newspaper. We made sure that we shared and promoted this as much as possible.

Here you can see the Twitter analytics on a single tweet sent out relating to their TV interview on BBC news around the use of real oysters in their stout. This was fantastic PR that required us to maximise value by using social media to share the online version of the video:

Below you can see an example of the type of newsletter we've been sending for the micro brewery. The open rates have averaged 25% and 4.9% of people have clicked on the links within the email.

The monthly giveaway of beer (plus other prizes) has given the marketing a huge push with an increase in Facebook likes and page interaction and has helped build the email newsletter list. To see the latest competition and to enter click here: Mumbles Brewery Facebook Giveaway App

Here you can see videos Mogi Marketing has produced for the Recruitment Company TalkHR and then uploaded them to their Facebook Page, the style is simple but engaging. It's not too long and is normally used in conjunction with Facebook Advertising to get the maximum views (in this case the job role was filled immediately so advertising wasn't required!). You'll notice that at the end of each video there is a link to the job role specifics too.

There is evidence that Facebook will be placing more and more importance on video in terms of the content it displays in the Facebook News Feed so now is the right time to produce and upload more video content.

We were also commissioned to record video of a regular networking event the recruitment company holds. This particular event featured a talk by Manjula Bray, on psychometric recruitment and also one on performance management by masters student and TalkHR employee, Laura Carpenter. The videos were uploaded to YouTUbe and tagged correctly to improve SEO for TalkHR.

The marketing objective behind producing these videos is to increase search engine traffic and promote the regular networking events. In addition it creates a high quality image of the recruitment consultants as 'thought leaders' in their field.

Mogi Marketing also produced a custom Facebook CV collecting application for TalkHR. This unique campaign used the Facebook developer platform to build additional functionality into the client's Facebook page to help collect CVs for specific job roles.
We also incentivised uploadding CVs by giving away an iPad. The app allowed following:

• Collecting CVs for 6 specific roles
• Increasing the 'likes' of their Facebook page
• Offering a share functionality once people had uploaded their CV to post to their personal timeline (optional)
• CVs exported automatically to the client's Dropbox folder
• Optional ability of the CVs to go to specific email addresses depending on which role the user selects (useful for HR Consultancies with multiple offices)

To find out more about this Facebook App click the image below or click here for more general information on what Facebook Apps can do.

Many businesses don't have massive marketing budgets and some ideas get shelved because of the cost.

We get that, so we've reduced the price one of some of our managed Facebook competitions (using Facebook Apps) which is one of our most popular products.

Facebook apps are one of the best way's to increase the number of likes on your Facebook page as well as capture more information about your audience (such as email, likes or dislikes and interests).

Take a look at our special offers page to find out more:

Mogi Marketing and Something Europe Ltd are delighted to announce that we have started a brand new project called TableBookerUK.

This innovative project allows people to book restaurants directly from within Facebook on their mobiles, desktop computers or tablets. Simply join TablebookerUK by liking the Facebook page, then use the directory to locate the restaurant of your choice and book. Plus by liking and signing up you will also get access to deals and offers exclusive to TablebookerUK.

The mission statement for the project is simple: “The easiest way to book the best restaurants. Now!”

The project is a joint venture between Something Europe Ltd and Mogi Marketing Ltd, both of which are marketing businesses based in Swansea.

“We are both experienced in creating Facebook Apps and also social media marketing strategies but we also have unique talents and specialisms which when combined, make for a really powerful marketing team. This is one of the most exciting projects I’ve ever worked on as the potential to revolutionalise the way people book restaurants is massive” - Robert Court, Mogi Marketing.

The aim is to roll out the ability to book in May 2014, starting with restaurants in Cardiff then quickly followed by other cities in the UK. You can read more via the official press release: TableBooker UK restaurant booking service.

To celebrate the launch we also have a fantastic competition to win the ultimate dining experience at a Michelin Star restaurant. Enter here or using the links below:


Corporate and Press enquiries should be directed the website: TableBooker UK

If you're thinking about running a competition or promotion on your businesses Facebook page take a look at our essential list of Do's and Don'ts for running a Facebook social media competition. There are some tips for getting the most from it and also some Facebook rules many people don't obey that could get your Facebook page shut down.

Read the full list here: 13 things your should do in a Facebook competition and 6 you shouldn't!

Our latest case study on the social media and general digital marketing we've been doing for one of out clients is now live here: Cognation MTB marketing Case Study.

Case studies are the best way we know to share what we do and the cognation project really shows what can be achieved.

We've been working with the Cognation for several years now and have found it immensely rewarding and lots of fun too as who doesn't want to go mountain biking as part of their job?

As well as the fun, we've delivered serious online marketing results. Take a look at the full case study to see what we mean.

Video was a key part of the marketing strategy and contributed a lot to raising awareness of Cognation. We also used it to our advantage to increase Facebook Page likes via a Facebook app.

In our latest work with our client Aquapac they have teamed up with outdoor headgear company Buff USA to give away a load of great outdoor adventure gear.

From a marketing perspective, the app does the following:

• Captures 'Likes'
• Promotes the brands
• Captures email and other contact info
• Encourages viral sharing
• Provides quality content for regular sharing on social media sites and generating conversations and post likes

You can take a look at this Facebook competition app at the following URL whilst the competition is live:http://a.pgtb.me/6L7dD4

Find out more about our Facebook Marketing and Facebook Competitions

A week or two ago Facebook changed the rules on how you can run promotions (competitions) on Facebook making it now possible to run promotions on your page timeline something which you weren’t supposed to do before.

The change basically makes it easier to run short-term, low-key competitions but Facebook apps are still essential for when you really want to get the most from a promotion. Here are some quick reasons why:

1. Using a Facebook app allows you to increase you Page likes (using something called a Fan Gate). Running a competition on your timeline is open to everyone, Fans and non-fans
2. Facebook apps allow you to capture email addresses and other information such as age or town they live in. You can then use this (with their permission) to keep them up to date using email newsletters for example
3. You can make the experience more customised and interactive using voting, slideshows and other integrated options
4. You can incentivise ‘sharing’ something you’re not able or allowed to do on the timeline
5. You can brand your Facebook app to your business to give a better feel to users
6. An app allows you to write and host rules and T&Cs which is a little more fiddly and ugly on a timeline wall post

How should I decide what’s best for my business? Here’s what Facebook says:

In a nutshell, if you want to capture data, likes and run a promotion that asks users to interact more an app will give you a lot of flexibility to achieve this. However if you just want to do a quick promotion, where you’re not expecting a large amount of entries and are ok to pick the winner manually then using a page post might be good.

You need to evaluate your businesses’ goals and decide what’s right for you.

Here’s a useful PDF Facebook have produced with further information: Facebook Promotional guidelines