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Using Linkedin's Blogging platform Pulse... do it now!

8/5/2015

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B2B clients regularly ask for my help to do their blogging for them and whilst I love it I also know that what is better is if they write it and then I tweak it for best SEO and engagement, then they let me share it! The advantage of this is we get the information directly from the people in the business, the disadvantage is it takes time.that people within a business just don't have.

Pulse from Linkedin, this is a blogging platform already linked to the most powerful business social networking tool, it's SEO friendly and very easy to do.

Take a look at the screenshot below of a recent Linkedin blog post i've done and click the image to view the full text:
Linkedin Pulse personal blogging example mogi marketing
This has all the features you could need such as adding videos, pictures and links and the sharing features allow it to get seen by a huge potential audience.

Give it a try by clicking the 'Publish a Post' button next time you're on Linkedin. 
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Cardiff not on Linkedin Advertising nor any other Welsh town or city!

31/1/2014

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Businesses in Wales thinking about using Linkedin Advertising may be in for a bit of a surprise...

We recently found out that despite having a population of 346,000 people you are unable to target Cardiff business people directly using Linkedin ads! When I asked Linkedin why this was they said:
Unfortunately, at this time not all the cities in UK are available as targeting locations. This is normally because the number of LinkedIn members in those cities won't let advertisers use any targeting option and get the most out of LinkedIn Ads
I find this amazing as every business person I know in Cardiff and Wales is on Linkedin so I would have thought that as a percentage of the population it would be the same as any other city in the UK. If that wasn't enough, Cambridge is on there and they have a population of 122,000. Seems a bit odd we think!
no Welsh cities or towns in Wales on Linkedin Advertising
A screenshot of Linkedin's advertising tool showing there are no Welsh cities in the list.

So what options do you have if you still want to use Linkedin Ads?

The answer is not a lot if you want to target by geographical area. The only solution is to target the entire UK and then add the city or town or some other geographical word to your adverts. However, common sense says that this could be wasteful of the advertising budget if your business is only looking for business in a specific area. Linkedin had only this suggestion:
You may want to try creating several Ad variation within one campaign targeting UK and calling for example Swansea out in the ad text

How have other Welsh businesses got on?

Are you based in Wales or want to target Welsh businesses with advertising? Have you used Linkedin Advertising and found a better way? Let us know if so by commenting below!
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    About

    This is the blog of the Digital Marketing Agency; Mogi Marketing.

    Based in Leicester, these are our thoughts on anything and everything to do with digital and social media marketing.

    The blog is written by Robert Court. You can connect with him via his Linkedin page:

    View my profile on LinkedIn

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