B2B clients regularly ask for my help to do their blogging for them and whilst I love it I also know that what is better is if they write it and then I tweak it for best SEO and engagement, then they let me share it! The advantage of this is we get the information directly from the people in the business, the disadvantage is it takes time.that people within a business just don't have.

Pulse from Linkedin, this is a blogging platform already linked to the most powerful business social networking tool, it's SEO friendly and very easy to do.

Take a look at the screenshot below of a recent Linkedin blog post i've done and click the image to view the full text:

This has all the features you could need such as adding videos, pictures and links and the sharing features allow it to get seen by a huge potential audience.

Give it a try by clicking the 'Publish a Post' button next time you're on Linkedin. 

Businesses in Wales thinking about using Linkedin Advertising may be in for a bit of a surprise...

We recently found out that despite having a population of 346,000 people you are unable to target Cardiff business people directly using Linkedin ads! When I asked Linkedin why this was they said:

I find this amazing as every business person I know in Cardiff and Wales is on Linkedin so I would have thought that as a percentage of the population it would be the same as any other city in the UK. If that wasn't enough, Cambridge is on there and they have a population of 122,000. Seems a bit odd we think!

The answer is not a lot if you want to target by geographical area. The only solution is to target the entire UK and then add the city or town or some other geographical word to your adverts. However, common sense says that this could be wasteful of the advertising budget if your business is only looking for business in a specific area. Linkedin had only this suggestion:

Are you based in Wales or want to target Welsh businesses with advertising? Have you used Linkedin Advertising and found a better way? Let us know if so by commenting below!