Category: Online Marketing

Some tips any business can use to help their online social media marketing

6/8/2015

Last week, Mogi Marketing gave a presentation on some tips any business can use to help it's online marketing and specifically social media marketing to a room full of Swansea businesses at 4Networking.

If you missed the talk you can watch it again at the bottom of this blog post. It's 12 minutes long and we'd love it if you have time to watch it all but if not, the picture below shows the slides we used. Simply take a look and then scroll through the video to get to the section that interest you the most.

tips for businesses to improve their social media marketing and online marketing

Watch the video here

Don't know how to use Hastags or improve your brand identity?
Or how to make your Instagram Marketing SMART?
Or do you just want to know how to record great business videos on your mobile phone?

Watch the video below.

Feedback was great so we'll be doing it again at the Llanelli networking meeting too on the 18th of August 2015. We'll be happy to answer any specific questions in advance via email or on the day. See you there!

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An example of a digital marketing strategy

24/4/2015

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We get the chance to present our digital marketing ideas all the time to clients but for those clients that don't know what we do here is an example.

The Swansea Employability Academy (SEA) is a department of Swansea University that aims to help students improve their employability and provide talented students for local businesses We have written this strategy document as a general guide to what could be improved and the marketing opportunities that exist. The draft strategy covers:

An appraisal of the current online marketing
An online communications strategy
A social media strategy
An SEO strategy

Click on the slideshow below to view the draft marketing strategy:

One of the key elements of the strategy is making more use of video. This is something we are encouraging all businesses and organisations to to as it can help SEO results significantly and social media sites such as Facebook are showing signs of giving preference to displaying posts featuring video.

Is this the sort of help your business or organisation needs? Fill in the contact form here to get digital and social media marketing help South Wales

What is the Swansea Employability Academy, watch this video:

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How Micro Breweries can use social and digital marketing to get results.

24/10/2014

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Some tips and ideas for getting your micro brewery noticed on social media.

We've been supporting our local brewery's marketing now for just over 2 months and even we've been surprised at the results! This blog post shows some of the work we've been doing and we're only just getting started as once the new website is live we expect things to improve even further. After reading this blog take a look at the full detailed case study: Digital and social media marketing for breweries.

Here are some highlights (visual examples at the bottom of this page):

Running monthly giveaways to get more Facebook Likes and Email Newsletter signups
Promoting BBC1 Wales TV interviews using Facebook and Twitter
Maximising mentions PR in online and social media
Setting up Analytics tools to monitor traffic to marketing channels
Promoting events and PR opportunities

@SIBA01 #Microbrewery Marketing success, a case study of @mumblesbrewery: http://t.co/l1JcqOsUVf #RealAle #Brewing http://t.co/eDmiVoBEbv
— Rob - Mogi Marketing (@MogiMarketing) October 29, 2014

The results have been the following:

Facebook Likes up over 185%
Twitter followers up over 124%
Email newsletter subscribers up by over 700 from 0
An increase in local and national brand awareness
Overall social media media marketing brand awareness up by 120%
Month on month increase in website visitors of 164%

Offline event marketing support

Design of fliers to help promote the beers of the brewery and also to encourage competition entries via a Facebook competition app. The fliers are suitable to be reused at a number of different events (such as beer festivals and markets) and also in restaurants and off licences. These have had a very positive effect in increasing Facebook Page likes and also email newsletter subscribers.

flier designs for breweries to use at beer festivals and events and for competitions

Fliers for events and promotions

Maximising PR opportunities using social media

Below you can see one of the Facebook posts from the brewery's page relating to a mention within an article on an online newspaper. We made sure that we shared and promoted this as much as possible.

Post by Mumbles Brewery Ltd.

Using Analytics to track online marketing performance

Here you can see the Twitter analytics on a single tweet sent out relating to their TV interview on BBC news around the use of real oysters in their stout. This was fantastic PR that required us to maximise value by using social media to share the online version of the video:

an example of utilising twitter to help with micro bewery marketing and pr

Creating engaging email newsletters with a high open rate

Below you can see an example of the type of newsletter we've been sending for the micro brewery. The open rates have averaged 25% and 4.9% of people have clicked on the links within the email.

A small part of one of the brewery's regular email newsletters

Running monthly giveaways / sweepstakes

The monthly giveaway of beer (plus other prizes) has given the marketing a huge push with an increase in Facebook likes and page interaction and has helped build the email newsletter list. To see the latest competition and to enter click here: Mumbles Brewery Facebook Giveaway App

Post by Mumbles Brewery Ltd.

You can read the full report here: Brewery Marketing Case Study

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Some tips any business can use to help their online social media marketing

Watch the video here

An example of a digital marketing strategy

What is the Swansea Employability Academy, watch this video:

How Micro Breweries can use social and digital marketing to get results.

Some tips and ideas for getting your micro brewery noticed on social media.

Offline event marketing support

Maximising PR opportunities using social media

Using Analytics to track online marketing performance

Creating engaging email newsletters with a high open rate

Running monthly giveaways / sweepstakes

You can read the full report here: Brewery Marketing Case Study

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