Blogging and creating web content for SEO and social media
The project involved creating a web page with a video, a blog linking to the page and then sharing all the content via social media sites like Facebook, Twitter and Google plus.
To do this we sourced content from a number of sources including interviewing people and ensuring that a mixture of media (video, pictures etc) was used for maximum human and search engine engagement.
- Within one day the blog was ranking top on Google for the search terms 'History of MTB in Wales' and 'Mountain biking history Wales
- Higher than average number of shares and likes on Facebook
- 14 retweets within 17 hours of publishing
- Increased awareness of the latest mountain biking trails due to be launched
Take a look at the content for yourself here: