Blogging and creating web content for SEO and social media
In our latest work for mountain biking trails client 'Cognation' we recently recognised an opportunity to help them improve their search engine optimisation (SEO) and also simultaneously create some great content for their social media sites.
The project involved creating a web page with a video, a blog linking to the page and then sharing all the content via social media sites like Facebook, Twitter and Google plus.
To do this we sourced content from a number of sources including interviewing people and ensuring that a mixture of media (video, pictures etc) was used for maximum human and search engine engagement.
The result:
Take a look at the content for yourself here:
The project involved creating a web page with a video, a blog linking to the page and then sharing all the content via social media sites like Facebook, Twitter and Google plus.
To do this we sourced content from a number of sources including interviewing people and ensuring that a mixture of media (video, pictures etc) was used for maximum human and search engine engagement.
The result:
- Within one day the blog was ranking top on Google for the search terms 'History of MTB in Wales' and 'Mountain biking history Wales
- Higher than average number of shares and likes on Facebook
- 14 retweets within 17 hours of publishing
- Increased awareness of the latest mountain biking trails due to be launched
Take a look at the content for yourself here:
This is a great example of blogging for search engine success and using great content as the key to great social media marketing.
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