Some tips and ideas for getting your micro brewery noticed on social media.
| We've been supporting our local brewery's marketing now for just over 2 months and even we've been surprised at the results! This blog post shows some of the work we've been doing and we're only just getting started as once the new website is live we expect things to improve even further. After reading this blog take a look at the full detailed case study: Digital and social media marketing for breweries. Here are some highlights (visual examples at the bottom of this page):
| |
The results have been the following:
- Facebook Likes up over 185%
- Twitter followers up over 124%
- Email newsletter subscribers up by over 700 from 0
- An increase in local and national brand awareness
- Overall social media media marketing brand awareness up by 120%
- Month on month increase in website visitors of 164%
Offline event marketing support
Design of fliers to help promote the beers of the brewery and also to encourage competition entries via a Facebook competition app. The fliers are suitable to be reused at a number of different events (such as beer festivals and markets) and also in restaurants and off licences. These have had a very positive effect in increasing Facebook Page likes and also email newsletter subscribers.
Fliers for events and promotions
Maximising PR opportunities using social media
Below you can see one of the Facebook posts from the brewery's page relating to a mention within an article on an online newspaper. We made sure that we shared and promoted this as much as possible.
Using Analytics to track online marketing performance
Here you can see the Twitter analytics on a single tweet sent out relating to their TV interview on BBC news around the use of real oysters in their stout. This was fantastic PR that required us to maximise value by using social media to share the online version of the video:
Creating engaging email newsletters with a high open rate
Below you can see an example of the type of newsletter we've been sending for the micro brewery. The open rates have averaged 25% and 4.9% of people have clicked on the links within the email.
A small part of one of the brewery's regular email newsletters
Running monthly giveaways / sweepstakes
The monthly giveaway of beer (plus other prizes) has given the marketing a huge push with an increase in Facebook likes and page interaction and has helped build the email newsletter list. To see the latest competition and to enter click here: Mumbles Brewery Facebook Giveaway App
RSS Feed