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How Micro Breweries can use social and digital marketing to get results.

24/10/2014

2 Comments

 

Some tips and ideas for getting your micro brewery noticed on social media.

We've been supporting our local brewery's marketing now for just over 2 months and even we've been surprised at the results! This blog post shows some of the work we've been doing and we're only just getting started as once the new website is live we expect things to improve even further. After reading this blog take a look at the full detailed case study: Digital and social media marketing for breweries.

Here are some highlights (visual examples at the bottom of this page):
  • Running monthly giveaways to get more Facebook Likes and Email Newsletter signups
  • Promoting BBC1 Wales TV interviews using Facebook and Twitter
  • Maximising mentions PR in online and social media
  • Setting up Analytics tools to monitor traffic to marketing channels
  • Promoting events and PR opportunities

@SIBA01 #Microbrewery Marketing success, a case study of @mumblesbrewery: http://t.co/l1JcqOsUVf #RealAle #Brewing http://t.co/eDmiVoBEbv

— Rob - Mogi Marketing (@MogiMarketing) October 29, 2014
The results have been the following:
  • Facebook Likes up over 185%
  • Twitter followers up over 124%
  • Email newsletter subscribers up by over 700 from 0
  • An increase in local and national brand awareness
  • Overall social media media marketing brand awareness up by 120%
  • Month on month increase in website visitors of 164%

Offline event marketing support

Design of fliers to help promote the beers of the brewery and also to encourage competition entries via a Facebook competition app. The fliers are suitable to be reused at a number of different events (such as beer festivals and markets) and also in restaurants and off licences. These have had a very positive effect in increasing Facebook Page likes and also email newsletter subscribers.
flier designs for breweries to use at beer festivals and events and for competitions
Fliers for events and promotions

Maximising PR opportunities using social media

Below you can see one of the Facebook posts from the brewery's page relating to a mention within an article on an online newspaper. We made sure that we shared and promoted this as much as possible.
Post by Mumbles Brewery Ltd.

Using Analytics to track online marketing performance

Here you can see the Twitter analytics on a single tweet sent out relating to their TV interview on BBC news around the use of real oysters in their stout. This was fantastic PR that required us to maximise value by using social media to share the online version of the video:
an example of utilising twitter to help with micro bewery marketing and pr

Creating engaging email newsletters with a high open rate

Below you can see an example of the type of newsletter we've been sending for the micro brewery. The open rates have averaged 25% and 4.9% of people have clicked on the links within the email.
an example of a brewery newsletter for email marketing
A small part of one of the brewery's regular email newsletters

Running monthly giveaways / sweepstakes

The monthly giveaway of beer (plus other prizes) has given the marketing a huge push with an increase in Facebook likes and page interaction and has helped build the email newsletter list. To see the latest competition and to enter click here: Mumbles Brewery Facebook Giveaway App
Post by Mumbles Brewery Ltd.

You can read the full report here: Brewery Marketing Case Study

2 Comments
Louisiana link
4/3/2021 03:42:55 am

I really like your blog, I love the way you wrote this content. Thanks for sharing such great information with us.

Reply
pennsylvania llc link
28/6/2021 04:36:01 am

Online digital marketing will help your business become more reputable in the eyes of customers and it will be easier to reach potential customers. This will bring many benefits to your business in the long run especially startups. Thanks to the blog owner for sharing the useful information I was looking for.

Reply



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    This is the blog of the Digital Marketing Agency; Mogi Marketing.

    Based in Leicester, these are our thoughts on anything and everything to do with digital and social media marketing.

    The blog is written by Robert Court. You can connect with him via his Linkedin page:

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