The rough plan was to send 2 vloggers (video bloggers) on an epic tour of Wales doing adventurous outdoor activities to coincide with Visit Wales' Great Weekend of Adventure, 2/3rd April 2016.
- Foraging and cooking breakfast on Ogmore beach - Vale of Glamorgan
- A sand dune adventure - Bridgend
- Kite Buggy Boarding – Swansea
- Whitewater Kayaking - Carmarthenshire
- Coasteering - Ceredigion
- Cycling a tandem bicycle down the mountains of Snowdonia
- Climbing in the Brecon Beacons
It's fair to say that after all that they're going to be exhausted even with that in mind though a little part of me wishes I was doing it all too!
We hope that this shows off Wales in a fantastic light to as many people as possible.
You can read a press release here: ADVENTURERS ON EPIC TOUR AROUND WALES IN 80 HOURS
So far we have had 2 press releases featured about the project and ITV Wales will be joining us with a reporter and TV crew for the first three activities. Watch the news clip at 6pm on Friday 1st of April.
This PR wouldn't have happened without support from Orchard and they have coordinated 2 of the activities / regions which has really helped. This is a company we've worked in partnership with many times most recently on the Glamorgan Heritage Coast and Countryside - Family Adventure campaign.
On Wednesday 6th of April the full adventure will be uploaded to the Kinging-It YouTube channel.
A marketing company is a 50% about promoting what exists already as a product and 50% about delivering a fresh set of ideas to capture attention - Proud to say this project sums that up nicely.
We'll update you on the results of the weekend in terms of social media interaction and video views as soon as we have them. In the meantime look out for the posts by searching for #FindYourEpic and 'Kingingit' on social media.
Rob Court - Mogi Marketing