A little over a month ago we got the green light from Visit Wales to organise an idea that was hatched at Junction 33 services on the M4!
The rough plan was to send 2 vloggers (video bloggers) on an epic tour of Wales doing adventurous outdoor activities to coincide with Visit Wales' Great Weekend of Adventure, 2/3rd April 2016.
The rough plan was to send 2 vloggers (video bloggers) on an epic tour of Wales doing adventurous outdoor activities to coincide with Visit Wales' Great Weekend of Adventure, 2/3rd April 2016.
#FindYourEpic is the hashtag of Wales' Year of Adventure
The vloggers are Kinging-It, Craig and Aimee from Barry have had millions of views of their YouTube and Facebook videos. They made the perfect fit to show off the adventure paradise that is Wales in a unique and fun style that makes anything interesting.
Well it has now stopped being an idea and become a reality...
On the 1 - 3rd of April the vloggers will travel nearly 500 miles and complete seven activities in under 80 hours including:
It's fair to say that after all that they're going to be exhausted even with that in mind though a little part of me wishes I was doing it all too!
We hope that this shows off Wales in a fantastic light to as many people as possible.
You can read a press release here: ADVENTURERS ON EPIC TOUR AROUND WALES IN 80 HOURS
- Foraging and cooking breakfast on Ogmore beach - Vale of Glamorgan
- A sand dune adventure - Bridgend
- Kite Buggy Boarding – Swansea
- Whitewater Kayaking - Carmarthenshire
- Coasteering - Ceredigion
- Cycling a tandem bicycle down the mountains of Snowdonia
- Climbing in the Brecon Beacons
It's fair to say that after all that they're going to be exhausted even with that in mind though a little part of me wishes I was doing it all too!
We hope that this shows off Wales in a fantastic light to as many people as possible.
You can read a press release here: ADVENTURERS ON EPIC TOUR AROUND WALES IN 80 HOURS
The Route
This has taken a lot of planning as to fund it we had to get support from not only Visit Wales but also 7 other local authorities! Then as the funding came in we also had to organise the activities balancing what shows off Wales as a region and also what can be done in a short space of time (1-2hrs max per activity) and also close to a road so they could quickly move on to the next activity.
So far we have had 2 press releases featured about the project and ITV Wales will be joining us with a reporter and TV crew for the first three activities. Watch the news clip at 6pm on Friday 1st of April.
This PR wouldn't have happened without support from Orchard and they have coordinated 2 of the activities / regions which has really helped. This is a company we've worked in partnership with many times most recently on the Glamorgan Heritage Coast and Countryside - Family Adventure campaign.
On Wednesday 6th of April the full adventure will be uploaded to the Kinging-It YouTube channel.
A marketing company is a 50% about promoting what exists already as a product and 50% about delivering a fresh set of ideas to capture attention - Proud to say this project sums that up nicely.
We'll update you on the results of the weekend in terms of social media interaction and video views as soon as we have them. In the meantime look out for the posts by searching for #FindYourEpic and 'Kingingit' on social media.
Rob Court - Mogi Marketing
So far we have had 2 press releases featured about the project and ITV Wales will be joining us with a reporter and TV crew for the first three activities. Watch the news clip at 6pm on Friday 1st of April.
This PR wouldn't have happened without support from Orchard and they have coordinated 2 of the activities / regions which has really helped. This is a company we've worked in partnership with many times most recently on the Glamorgan Heritage Coast and Countryside - Family Adventure campaign.
On Wednesday 6th of April the full adventure will be uploaded to the Kinging-It YouTube channel.
A marketing company is a 50% about promoting what exists already as a product and 50% about delivering a fresh set of ideas to capture attention - Proud to say this project sums that up nicely.
We'll update you on the results of the weekend in terms of social media interaction and video views as soon as we have them. In the meantime look out for the posts by searching for #FindYourEpic and 'Kingingit' on social media.
Rob Court - Mogi Marketing
Watch the teaser:
The Great Weekend of AdventureThis weekend we will be road-tripping around Wales and taking part in some of the most exciting activities it has to offer! It's going to be epic ... Wales Discover Carmarthenshire Discover Ceredigion Adventure Beyond Snowdonia Mountains and Coast Visit the Vale Bridgend Bites Visit Swansea Bay, Mumbles and Gower Brecon Beacons National Park #FindYourEpic #WalesAdventure #KingingIt
Posted by Kinging-It on Thursday, 31 March 2016
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