Online communication and Engagement Consultancy – A How to Guide:

Mogi Marketing can work with your business or organisation to help define and deliver a strategic online marketing strategy. Here’s how:

The first step is to listen... It’s cliché to say it but sitting down and finding out about your business or organisation and its objectives is the best start, the cogs in our heads will then start whirring and very often our first ideas are the ones we end up using.

Who is the audience? Plumbers or Barristers? Chiropodists or Cleaners?

Knowing who your current audience is and what your ideal future audience would be helps you write content and connect with the right people. Often it’s easy to define who your online audience would be but it can be challenging to find out the reality. Google Analytics is a great starting point as it will tell you what sort of people are visiting your website, Facebook Pages has something similar. However, to get a true picture it is great to produce a survey of your existing clients and ask them, it has the added bonus of marketing you a bit simultaneously.

Where do these people hangout online? Your research into your current and prospective clients can also reveal where these people spend their time online. This is important as with so many channels of communication available to a marketer it could be easy to point your efforts in the wrong direction. For example, Facebook is a fantastic way of engaging with people but if your business needs to engage with the owners of Estate Agencies then Linkedin might be better.

What tools can we use to reach them? Mogi Marketing has a clear understanding of which channels might be right for engaging with your customers or audience. We can help you evaluate what the best options might be based on our experience and also industry knowledge. We can then guide you through producing the content that will engage with your audience using these channels.

Getting down to it! Working with a number of clients in different sectors gives Mogi the advantage of being able to draw on practical experience of what works and what doesn't. Likewise we stay up to date with trends and developments to be able to breathe fresh ideas into your marketing. There are a lot of methods available, here’s a small selection that we commonly use:
  • Social Media Marketing
  • Blogging and Email marketing
  • Competitions
  • Facebook and Google Advertising
  • Offline to Online marketing
Evaluate. The final part of any communication and engagement strategy is the evaluation of how thing went. Did we see an increase in visitor numbers to the website? Did we increase the number of followers on Twitter? Did the adverts bring a good Return On Investment (ROI)? These are often difficult questions to answer but worth reviewing because online and offline marketing never stops and is always evolving so trying new ideas and developing classics is all part of the game.

Want some of this?Get in touch with us. Or take a look at some case studies and projects.

Busy? Here's the jist of it:

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Knowing who your current audience is and what your ideal future audience would be helps you write content and connect with the right people"
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We can help you evaluate what the best options might be based on our experience and also industry knowledge."
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...we stay up to date with trends and developments to be able to breathe fresh ideas into your marketing"
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