Running a Facebook competition and it's not really delivering results?
Or, want to check you're doing it right? Read this.
Intro - Getting it right
You would be forgiven for not spending too much time thinking about how you will run a competition on Facebook, however, there are couple of key Do's and Don'ts to running social media competitions.
The following is a list of suggestions we've found work and rules set by Facebook that you should adhere to.
On the right hand-side of the page you'll see a few real examples with explanations too.
Before you rush on with wild abandon:
There's something to just to clarify. There are two ways to run a Facebook competition. Via a Facebook App or on your Facebook Page Timeline. They're quite different and there are benefits to both. A quick summary though is that a Facebook app allows you many more options and maximum benefit but takes a little more planning. Running a competition on your Timeline is good for quick promotions where you want more interaction with your brand from your fans.
You may also want to refer to Facebook's Promotion rules and to read about changes to Facebook's Promotional rules last year.
In no particular order:
In no particular order:
How we can help
If all of this is making about as much sense as Ancient Hebrew or you like the sound of this but want some support, then don't worry! We can help.
Mogi Marketing builds custom Facebook apps and helps businesses engage with their audiences to achieve business objectives.
Take a look at some examples of Facebook Competitions and get in touch if we can be of assistance or if you just have a question.
The Good, the bad and the ugly... Some real examples
A great example of a Timeline contest:
This is a great example of a quick comment competition to get your current fans interacting with your brand and rewarding them for being an existing fan of your page. You'll notice that they haven't asked anyone to share but people have anyway which is great. They probably should have included a disclaimer that promotion is not authorised or administered by Facebook.
A great example of a Facebook app competition:
Interesting graphic, use of a Facebook app with a fan gate to capture likes.
Please don't ask people to share!
You shouldn't ask people to share as technically it's not allowed under Facebook's T&Cs. Asking them to tag themselves is also a no-no.