Website Content Management and Blogging
Great content is the fundamental first step of all marketing online.
It sounds obvious, but without good content that appeals to your target audience and engages with them no marketing online (or anywhere) is going to happen...
Once you have communication strategy in place and before you embark on your social media marketing campaigns or use any other route to tell people about what you’re shouting about you should spend a little bit of time writing the content that people and you will link to, to find out more.
This might just be a blog post with a video you found on YouTube accompanied by a sentence or two giving your opinion, or it could be a detailed 20 page section on your website. Either way, it’s all relevant content that will lead your audience to what you offer or it gives your online visitors something to make them think. Vitally, your audience will know what you’re all about and will remember to come back for more when they’re ready to.
Well not quite... as with many things in life talking a good game isn’t enough and many of us don’t have the time or experience or a mixture of the two to ensure that the content part of your business or organisations marketing is covered.
For many of our clients we find that they have amazing content already floating around in their heads or out there on the web for them to ‘adopt’ and talk about. The challenge is then getting regular fresh content out there for your audience to read and that is where Mogi Marketing comes in.
Mogi can help in 3 ways
We have the in-house skills and experience to be able to either source or write content for you or work with you to produce great content in a way that doesn’t eat up your time and require you to be an expert in online communication. Once we’ve got that original content online we can then begin helping you syndicate and distributing it getting as many people viewing it as possible.
The next steps:
Don't forget the Robots!
Always think about your SEO
Having fresh content on your website or blog isn’t just about engaging with people directly (sending them an email to tell them about your new blog for example) it’s also about creating fresh content using all important keywords and phrases that will improve your overall position on search engines (Search Engine Optimisation or 'SEO').
By having more pages with specific content on you will get more visitors. Additionally, it’s a good idea to have a range of types of content or ‘media’ available for search engines to index.
What do we mean? Well, YouTube is now the 3rd most ‘searched’ website in the world and it’s owned by Google so having videos, text and pictures online including your keywords will treble the chance of you appearing in search results.
Combine that with some great social media posts and your business or organisation will get noticed.